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Before Kaew Pilates grew into one of Bangkok’s most recognized fitness destinations, its founder, Thunwasaka Nawatthammakun, had no intention of opening a Pilates studio. Driven purely by a personal passion for health and mindful movement, she began practicing Pilates to care for her own well-being.

After experiencing how Pilates transformed her posture and overall health, she founded her brand on a simple mission: “Everyday Pilates for Everyone.”

When Pilates was still new in Thailand, she began by teaching private home sessions. To deepen her impact, she launched YPS Pilates Club, a free pilates community, attracting over 1,000 participants each month and has grown to over 20,000 followers online.

From specialized classes to free community sessions, every milestone serves one purpose: making Pilates easier to access and incorporate into daily life. 

The Operational Bottleneck: Manual Payments in a Fast-Paced Urban Market

To achieve their vision, Kaew Pilates knew that high-quality instruction had to go hand-in-hand with effortless access. In busy Bangkok, removing friction from how clients book and pay was a crucial step in helping them attract new clients while keeping regulars coming back.

Previously, booking required a manual workflow. Clients had to complete bank transfers in their mobile apps, and send payment slips via chat. Back-office teams then had to manually cross-check bank records against these slips before topping up credits or confirming class reservations.

This friction created severe operational bottlenecks. Delayed confirmations prevented clients from securing class spots immediately, while staff remained bogged down by manual verification instead of delivering high-touch customer care. In the competitive wellness industry, complex booking processes quickly drive busy professionals to smoother alternatives. 

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Creating a Frictionless Payment Experience with Omise Payment Links+

To simplify a previously manual payment process, Kaew Pilates integrated Omise’s digital payment solution, Payment Links+, across both online and offline channels. Clients can now make payments and receive credit to their accounts instantly, allowing them to book classes without waiting for manual payment verification—creating a smoother and more convenient experience.

The solution also reduces the time staff spend on repetitive back-office tasks, giving them more time to focus on supporting clients. As a no-code payment solution, Payment Links+ requires minimal setup and simplifies the payment process into three easy steps:

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1. Create

Simply create payment links that fit your needs. For a quick payment request, use Quick Link to enter an amount and share the link within seconds. Or create a template for a more branded experience, with options to customize the payment page, set the amount, and choose which payment methods to accept.

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2. Share

Share payment links easily across both online and offline channels, including chat, social media, email, or QR codes. Clients can access the payment page instantly and choose from the payment methods available, including credit or debit cards, bank transfers, QR payments, and instalments.

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3. Get Paid

Get notified as soon as a client successfully completes a payment, while tracking payment status in one place. This helps staff manage transactions quickly and with confidence.

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Payment Links+ replaces multi-step administrative workflows, making it easier for clients to complete their payments Front-desk staff can generate instant QR codes not only for walk-in clients but also are truly accessible across omnichannel client touchpoints via social media platforms.

Beyond convenience and speed, Payment Links+ is built on Omise’s robust technology, infrastructure, and security practices, backed by our PCI DSS Service Provider Level 1 certification—the highest level of compliance for payment service providers.  This enables clients to make payments with absolute confidence, knowing their financial data is fully protected.

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Empowering the Future of Everyday Wellness

By replacing manual bank transfers with Payment Links+, Kaew Pilates successfully transformed payment operations from a bottleneck into a strategic driver of growth. Seamless checkout journey not only boosted conversions and eliminated customer hesitation, but it also allows staff to focus on high-touch client care.

As Kaew Pilates continues to bring "Everyday Pilates for Everyone" to life across Thailand, Omise provides the underlying technology that makes daily scaling simple, secure, and frictionless.