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Bangkok, Thailand - 30 September 2025: Omise Co., Ltd. or Omise, a leading payment solutions provider in Southeast Asia, announced a strategic partnership with EASY BUY Public Company Limited, provider of Umay+ cash card services, to enhance its digital wallet, DREAMwallet, with QR PromptPay payment capabilities. This enables customers to conveniently, quickly, and securely pay loans and perform financial transactions, while expanding customer accessibility nationwide.
This launch marks another milestone as EASY BUY enters its 30th year of operations, aiming to meet evolving consumer behavior in Thailand’s digital economy where QR PromptPay is rapidly growing and has become a mainstream payment method. Previously, Umay+ cardholders had to withdraw cash at ATMs or transfer funds via the Umay+ mobile application. Now, by simply registering with DREAMwallet, customers can scan QR PromptPay and pay instantly both online and offline, bringing greater convenience, flexibility, and seamless integration into everyday spending. (Learn more about the campaign: https://th.umayplus.com/46iFMtW)
The collaboration also reflects the strengthening of a robust digital ecosystem, with Omise’s expertise supporting EASY BUY’s long-term growth strategy.
Yusuke Tomimoto, Group Chairman of Omise said, “We are delighted to empower EASY BUY and Umay+ through Omise’s Wallet as a Service solution. This not only allows seamless development and deployment of features in DREAMwallet but also gives organizations the flexibility to design their own financial ecosystem. It supports future growth while driving sustainable digital financial innovation.”
Nuchai Katkaew, Executive Director of Business Planning Department, Customer Service Department, and Credit Approval Operations Center at EASY BUY said, “By choosing Omise’s solution, we can truly elevate the customer experience, making the payment process smoother and more convenient. Omise’s strength as a one-stop solution that covers both technology and financial licensing empowers us to focus on creating new value and innovations for our customers, in line with EASY BUY’s vision of delivering accessible and convenient loan services in Thailand.”
Omise’s Wallet as a Service is a turnkey platform that provides advanced technology along with complete licensing support. It removes critical barriers to building a financial ecosystem, such as complex financial technology development and regulatory management. With this solution, organizations can easily create wallets, deploy digital features rapidly, and scale without limits, backed by Omise’s expert team experienced in building wallets for leading organizations across Southeast Asia.
Both Omise and EASY BUY believe this collaboration marks just the beginning of a major transformation in Thailand’s loan services sector. By combining their strengths, the partnership not only accelerates the transition toward a cashless society but also sets a new standard for digital payments that meet both current and future needs.
Discover the potential of building the financial ecosystem with Omise’s Wallet as a Service. Consult with the experts today at https://www.omise.co/en/professional-service
About Omise
Founded in 2013, Omise is a leading payment solutions provider operating in Thailand, Singapore, Malaysia, Japan, and the United States. With a strong focus on innovation, security, and performance, Omise continues to evolve to meet the needs of businesses in the rapidly shifting digital landscape. Leveraging deep expertise in Asia-Pacific payment technology, Omise is ranked among the top 25 payment processors in the United States and is committed to supporting an inclusive and sustainable transition toward the digital economy through secure, reliable solutions.
About EASY BUY
EASY BUY Public Company Limited operates a regulated personal loan business, offering unsecured revolving cash loans under the Umay+ Cash Card brand. The Company’s services are divided into two categories: (1) revolving loans available through Umay+ branches, and (2) installment loans offered through the Company’s business partners.
The Company is committed to conducting business with fairness and transparency, while operating responsibly across economic, social, and environmental dimensions. This approach ensures maximum benefit to society and enhances satisfaction for all stakeholders.
